Shopper Discounts & Rewards

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Shopper Discounts & Rewards as part of the e-business model

Verdict points out that the e-marketplace is now well past the dotcom bubble, and online retailers are increasingly focused on creating profitability, as opposed to chasing a share of the fickle internet audience. Verdict goes on to say that many e-businesses could benefit from programmes such as Shopper Discounts & Rewards to generate incremental revenue. Using a third party programme to achieve this can add credibility and a host of benefits which will attract the e-shopper. Third party organisations, experienced in generating shopper loyalty through online discounts and rewards, can substantially add to purchase and return rates from e-shoppers.

Consumer loyalty

The report by Verdict Research shows online shoppers are less loyal, and will visit significantly more retailers before making their purchase decision. However programmes such as Shopper Discounts & Rewards offering discounts & benefits ensure consumers return to the retailers that offer ongoing savings again & again.

The nature of online shopping makes comparing prices and visiting a number of retailers much more practical for the consumer. And therefore there is benefit for retailers in the internet environment who can offer comprehensive savings programmes such as Shopper Discounts & Rewards where consumers can get discounts across a wide array of online sites.

The Verdict research points out that incremental revenue programmes, such as Shopper Discounts & Rewards offered by Webloyalty are likely to be more effective as they are more in tune with the e-shoppers' price sensitivity.

The Webloyalty Shopper Discounts & Rewards programme works because of an alignment of interests, comments Verdict. The shopper is interested because Shopper Discounts & Rewards offers price reductions. The retailer is interested because Shopper Discounts & Rewards allow them a hassle-free method to drive repeat purchase and increase revenues.

Money off vouchers as provided by Webloyalty's Shopper Discounts & Rewards encourages repeat purchase. The programme focuses on the customer. Shopper Discounts & Rewards offers relevant benefits over and above simple discounting. For example, Shopper Discounts & Rewards provides various protections and delivery guarantees - helping to minimise consumer frustration and concern in these areas.

Webloyalty's Shopper Discounts & Rewards can facilitate the generation of incremental revenue, by increasing purchase rates and consumer loyalty at little to no additional cost to the retailer. For further information about Shopper Discounts & Rewards visit: www.shopperdiscountsandrewards.co.uk or for information on Webloyalty visit www.webloyalty.co.uk

Information and research are from the Verdict Consulting Report called E-retail: The Revenue Generation, 2007.